The text on your is your ‘copy’

The text on your website design is your ‘copy’. Remember, your website is communicating with potential clients and customers in your place so the text on your main page needs to tell them everything that you would have told them yourself if you were meeting them in person for the first time. It’s not that you want to create an encyclopedia on the first page - but do provide them with a clear way to learn more and find what they need.